Leo Yeykelis

CEO

Viewpoints AI

Leo founded Viewpoints after 12+ years leading research at Vine, Google, Waymo, VMware and Toyota. As a Stanford Ph.D. in Human Computer Interaction (Communication), his publications in media psychology have 2500+ citations. His research about how people interact with new media technologies has been published at top journals and has been covered in Sports Illustrated, Psychology Today, and CNBC.

Sessions

Oct 28

11:45 AM - 12:05 PM PDT

Red Stage

AI Trust

Ethics & Governance

Human-AI Collaboration

Synthetic Data & Personas

Qualitative Research at Scale

Can You Trust a Simulated Customer? Findings from 20,000 Replications

In this live two-person session, Viewpoints CEO Leo Yeykelis and Stanford professor Byron Reeves will run synthetic persona studies and ask the audience whether they would trust the results for real decisions. They will debate speed versus scientific rigor and share the checks that turn a convincing simulation into defensible research.

Key Takeaways:

1. How to set up and run synthetic studies you can trust

2. Where synthetic research fits right now: a practical map of the use cases that perform well

3. How to conduct super-human research with synthetic respondents"

Also speaking

Byron Reeves

Professor, Stanford University

Speaker

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