Maya Kantak

Lead, Consumer UX Research

Rocket

Maya Kantak is an award-winning insights leader with more than a decade of experience embedding the consumer voice into product and marketing decisions across a range of industries. Her background spans Market Research, UX Research, and Customer Experience Research, giving her a unique perspective on how these disciplines intersect and how people interact with brands across the full journey. Maya has led strategic insights programs and initiatives at Rocket, Disney, Honda, Del Taco, and ZipRecruiter - shaping work spanning product development and launches, brand building, journey optimization, and more. Recognized on Greenbook’s 2020 GRIT Future List, and co-founder of ICN and EPIC Insights, Maya is also an active mentor and speaker committed to advancing the insights industry, craft, and community.

Sessions

Oct 27

9:10 AM - 9:30 AM PDT

Blue Stage

Financial Services

Building & Leading Research Teams

ROI & Value of Insights

Beyond the Title: Building Bridges Across Insights

Insights has become increasingly specialized, with different disciplines developing their own methods, languages, and organizational homes. Yet the problems we solve remain remarkably similar. So what happens when we look beyond our own corner? This session challenges us to look sideways, learn from what adjacent disciplines have already figured out, and bring those lessons into our own work.

Key Takeaways:

1. Discover practical strengths worth borrowing from adjacent insights disciplines.

2. Learn how to cross research boundaries to expand your influence and impact.

3. See how to make your expertise more adaptable as roles and industries evolve.

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