Luke Hand

Insight Director

Mail Metro Media

Luke Hand is the Insight Director at Mail Metro Media, where he leads a world-class team specialising in commercial research and audience data across iconic brands like the Daily Mail and Metro. With over 13 years at the company, Luke leverages first-party data to deliver actionable trends and award-winning research, including the recent "About Time" and "Media Horizons" series. A regular industry speaker, he is known for translating complex data into actionable insights.

Sessions

Jun 23

11:25 AM - 11:45 AM GMT+2

Purple Stage

Leadership

Trend Forecasting

Cultural Insight

Research Strategy

Building the Future of Insight: A Human-First Perspective

Much of the ‘future of insight’ narrative is driven by conversations about tech and AI. We turn this on its head, exploring what cultural foresight tells us about insights in 2030. Our panel draws on a landmark study blending futurology, expert views and cultural foresight to reveal the trends re-shaping insights. We’ll unpack disruptive shifts, exploring their implications for insight innovation.
Key Takeaways:
1. Understand how cultural foresight can help decode what’s really driving the future of insight.
2. Discover trends set to disrupt how we use data, design methodologies and shape relationships.
3. Rethink your role in an industry that’s not just predicting the future, but actively designing it.

Also speaking

Sarah Askew

Head of Brand and Innovation, STRAT7

Speaker

Athena Chen

Associate Director, Cultural Strategy, STRAT7

Speaker

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