Athena Chen

Associate Director, Cultural Strategy

STRAT7

Athena specialises in foresight and cultural strategy. With close to a decade of experience tracking global trends and signals, she helps organisations anticipate and navigate change through global lenses and cultural nuance. Her work triangulates a range of sources to uncover what might come next for society, culture and industries, connecting wider macro forces with emerging shifts in everyday behaviours to help businesses think ahead and futureproof.