Athena specialises in foresight and cultural strategy. With close to a decade of experience tracking global trends and signals, she helps organisations anticipate and navigate change through global lenses and cultural nuance. Her work triangulates a range of sources to uncover what might come next for society, culture and industries, connecting wider macro forces with emerging shifts in everyday behaviours to help businesses think ahead and futureproof.
Sessions
Jun 23
11:25 AM - 11:45 AM GMT+2
Purple Stage
Leadership
Trend Forecasting
Cultural Insight
Research Strategy
Building the Future of Insight: A Human-First Perspective
Much of the ‘future of insight’ narrative is driven by conversations about tech and AI. We turn this on its head, exploring what cultural foresight tells us about insights in 2030. Our panel draws on a landmark study blending futurology, expert views and cultural foresight to reveal the trends re-shaping insights. We’ll unpack disruptive shifts, exploring their implications for insight innovation. Key Takeaways: 1. Understand how cultural foresight can help decode what’s really driving the future of insight. 2. Discover trends set to disrupt how we use data, design methodologies and shape relationships. 3. Rethink your role in an industry that’s not just predicting the future, but actively designing it.
