Sarah Askew

Head of Brand and Innovation

STRAT7

Sarah leads on innovation and thought leadership at STRAT7 Researchbods and is a member of STRAT7’s AI Innovation Lab. A 2025 MRS Research Hero, Sarah has spent over 20 years pioneering methodologies that bridge the gap between technology and human insight. She’s passionate about ethical AI innovation and rigorous evaluation of new technologies and techniques. Her published work on the future of insight includes studies on consumer attitudes to AI, engaging Gen Z and insight community buyer needs.

Sessions

Jun 23

11:25 AM - 11:45 AM GMT+2

Purple Stage

Leadership

Trend Forecasting

Cultural Insight

Research Strategy

Building the Future of Insight: A Human-First Perspective

Much of the ‘future of insight’ narrative is driven by conversations about tech and AI. We turn this on its head, exploring what cultural foresight tells us about insights in 2030. Our panel draws on a landmark study blending futurology, expert views and cultural foresight to reveal the trends re-shaping insights. We’ll unpack disruptive shifts, exploring their implications for insight innovation.
Key Takeaways:
1. Understand how cultural foresight can help decode what’s really driving the future of insight.
2. Discover trends set to disrupt how we use data, design methodologies and shape relationships.
3. Rethink your role in an industry that’s not just predicting the future, but actively designing it.

Also speaking

Athena Chen

Associate Director, Cultural Strategy, STRAT7

Speaker

Luke Hand

Insight Director, Mail Metro Media

Speaker

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