Sarah Askew

Head of Brand and Innovation

STRAT7

Sarah leads on innovation and thought leadership at STRAT7 Researchbods and is a member of STRAT7’s AI Innovation Lab. A 2025 MRS Research Hero, Sarah has spent over 20 years pioneering methodologies that bridge the gap between technology and human insight. She’s passionate about ethical AI innovation and rigorous evaluation of new technologies and techniques. Her published work on the future of insight includes studies on consumer attitudes to AI, engaging Gen Z and insight community buyer needs.