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Sarah Askew

Head of Brand and Innovation

STRAT7

Sarah leads on innovation and thought leadership at STRAT7 Researchbods and is a member of STRAT7’s AI Innovation Lab. A 2025 MRS Research Hero, Sarah has spent over 20 years pioneering methodologies that bridge the gap between technology and human insight. She’s passionate about ethical AI innovation and rigorous evaluation of new technologies and techniques. Her published work on the future of insight includes studies on consumer attitudes to AI, engaging Gen Z and insight community buyer needs.

Sessions

Jun 23

11:25 AM - 11:45 AM GMT+2

Purple Stage

Karen Lynch

Fireside Chat

Leadership

Trend Forecasting

Cultural Insight

Research Strategy

Building the Future of Insight: A Human-First Perspective

Also speaking

Athena Chen photo

Associate Director, Cultural Strategy, STRAT7

Speaker

Luke Hand photo

Insight Director, Mail Metro Media

Speaker

Any questions for the IIEX team?

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