Anna Erlandsson
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Head of Measurement, Nordics & Central Europe
TikTok
Anna leads Marketing Science at TikTok in Central and Northern Europe. She works with advertisers and agencies to help them maximise platform ROAS and drive business growth through sound measurement. A storyteller with data and an expert in digital advertising, she draws from 20 years' experience from companies like Meta, Google, Spotify, WPP and Publicis.