Anna-Maria is Global Brand Performance Marketing Lead at Wolt, heading a team that drives full-funnel, omnichannel growth across digital and traditional channels. She combines deep expertise in paid social, performance marketing, automation and AI-driven workflows with a strong focus on measurement, having built incrementality frameworks, lift tests and advanced reporting to optimise budget allocation and business impact. With over a decade in data-led marketing roles at companies like Better Collective, Delivery Hero, Kaizen Gaming, Mindshare and digital agencies, she is known for turning complex data into clear strategy and building sustainable, high-performing teams.
Sessions
Jun 24
1:30 PM - 1:55 PM GMT+2
Green Stage
AI for Analysis
Brand Strategy
Data Analytics & Visualization
Growth Strategy
Unlocking TikTok Creative Performance for Wolt with AI
Discover how to optimize TikTok performance through AI-driven creative analysis. Learn how to use commonly available AI and LLMs to link creative content to KPIs - delivering actionable insights, a scalable playbook, and measurable uplift in campaign impact for Wolt. We used AI video analysis to pinpoint which creative elements drive TikTok success — offering a practical model any brand can use.
Key Takeaways:
1. How to use accessible AI modules and LLMs to analyze and improve creative assets at scale
2. Step-by-step guidance to connect creative elements to real business outcomes
3. A proven framework for continuous creative optimization and performance measurement
Also speaking
Andreas Nordfors
Managing Director - Marketing Acceleration, Nepa Sweden AB
Speaker
Anna Erlandsson
Head of Measurement, Nordics & Central Europe, TikTok
