Andreas Nordfors

Managing Director - Marketing Acceleration

Nepa Sweden AB

Andreas is Managing Director at Nepa, leading the Marketing Acceleration Hub and partnering with European and global clients on programmes that drive higher returns from their marketing investments. He brings over 15 years of experience in marketing science, including senior roles at Boston Consulting Group, Meta and WPP.

Sessions

Jun 24

1:30 PM - 1:55 PM GMT+2

Green Stage

AI for Analysis

Brand Strategy

Data Analytics & Visualization

Growth Strategy

Unlocking TikTok Creative Performance for Wolt with AI

Discover how to optimize TikTok performance through AI-driven creative analysis. Learn how to use commonly available AI and LLMs to link creative content to KPIs - delivering actionable insights, a scalable playbook, and measurable uplift in campaign impact for Wolt. We used AI video analysis to pinpoint which creative elements drive TikTok success — offering a practical model any brand can use.

Key Takeaways:

1. How to use accessible AI modules and LLMs to analyze and improve creative assets at scale

2. Step-by-step guidance to connect creative elements to real business outcomes

3. A proven framework for continuous creative optimization and performance measurement

Also speaking

Anna Erlandsson

Head of Measurement, Nordics & Central Europe, TikTok

Speaker

Anna-Maria Moira

Global Performance Marketing Head, Wolt

Speaker

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