In 1996, Mr. Lonnie began KL Communications as an online research shop in the era of "You've Got Mail". He quickly pivoted to online communities, becoming one of the 1st research agencies in the space. More recently, he has developed a trademarked method for customer driven innovation, called CrowdWeaving. Today, KLC is proud to have decades long contracts for a wide array of Fortune 1000 clients, including Aflac, Delta Airlines, Sargento, Hormel, AAA, just to name a few
Sessions
Apr 29
2:25 PM - 2:45 PM EDT
Yellow Stage
Customer Experience (CX)
Innovation & Product Development
Where You End Up Depends On Where You Start!
Over 90% of new customer products, services, and experiences fail. Why? Because firms only use the customer for passive reaction. But what if you flipped the script and started with customer inspiration to uncover the job to be done? Learn how Eversouce (New England Utility Firm) used CrowdWeaving from KLC to inspire their communication/messaging efforts.. Key Takeaways: 1. Learn how CrowdWeaving elevates the impact of the insights department. 2. AI tools (asynchronous probing, dynamic summaries, live dashboard) unleashes customer inspiration 3. Engage your internal clients with this gamified, engaging customer inspiration process!
Also speaking
Chad Novak
Manager, Voice of the Customer, Eversource
Speaker
Nicole Pineda
Director of Client Relations and Insights, KL Communications
