Nicole Pineda

Director of Client Relations and Insights

KL Communications

Nicole Pineda is a seasoned insights and market research leader with 8+ years of experience driving data-driven decision making across CPG, retail, subscription, and technology sectors. She brings deep expertise in both quantitative and qualitative methodologies, translating complex business questions into actionable research strategies that fuel growth, retention, and product innovation. Currently a Director of Insights and Client Relations, Nicole has a proven track record of expanding client accounts, mentoring high-performing research teams, and launching proprietary research technology to enhance client impact. Her background spans end-to-end research execution, account leadership with multimillion-dollar portfolios, and thought leadership through whitepapers and client-facing content—making her a strategic partner who blends analytical rigor with strong storytelling and stakeholder collaboration.

Sessions

Apr 29

2:25 PM - 2:45 PM EDT

Yellow Stage

Customer Experience (CX)

Innovation & Product Development

Where You End Up Depends On Where You Start!

Over 90% of new customer products, services, and experiences fail. Why? Because firms only use the customer for passive reaction.  But what if you flipped the script and started with customer inspiration to uncover the job to be done? Learn how Eversouce (New England Utility Firm) used CrowdWeaving from KLC to inspire their communication/messaging efforts..
Key Takeaways:
1. Learn how CrowdWeaving elevates the impact of the insights department.
2. AI tools (asynchronous probing, dynamic summaries, live dashboard) unleashes customer inspiration
3. Engage your internal clients with this gamified, engaging customer inspiration process!

Also speaking

Kevin Lonnie

CEO, KL Communications

Speaker

Chad Novak

Manager, Voice of the Customer, Eversource

Speaker