Head of IMC & Digital Marketing

Thai Samsung Electronics co. ltd

Parinyaporn is a transformational marketing leader with over 15 years of experience driving brand preference and business growth through the strategic integration of Communications, Technologies, and Performance Marketing. Currently leading Consumer Electronics marketing at Samsung Thailand, she brings extensive expertise across both corporate and agency environments, combining analytical rigor with creative excellence to deliver measurable results. Renowned for her thought leadership in digital transformation and operational execution, Parinyaporn has successfully shaped marketing strategies that elevate customer experience, strengthen brand equity, and bridge technology with lifestyle aspirations. Her perspective on modern Solo Living reflects her passion for understanding evolving consumer behaviors and translating them into meaningful, data-driven brand connections.