Albert So

Albert So

Director - R&D

Procter & Gamble

Worked in Procter & Gamble for the past 33 years. Broad experience in Product Research. Has defined and launched product innovation via in-depth understanding of consumer needs. He has learned from consumers across the globe from APAC (Philippines, Vietnam, Thailand, India, Bangladesh), China, Japan, Korea, North America, and Russia to develop products across different brands: Ariel, Tide, Safeguard, Camay, Olay, and Pampers. Albert currently leads the Product Research Testing organization of P&G in Beijing. In this role, he has been working on building capabilities to enable the different R&D organizations to generate more accurate consumer insights, leading to a more holistic superior product innovation.

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