Ron Sellers

Ron has 25 years of experience designing and conducting research that makes a difference. Thirteen of those years were spent running Ellison Research, which he acquired in 2008 and rebranded into Grey Matter. Twenty-three years. That's over 1,100 focus groups moderated (plus many more IDIs) hundreds of quantitative studies successfully completed, over thirty published articles in industry magazines and trade journals‚ speeches given, seminars led, and classes taught‚ and scores of clients relying on his work in making key decisions. Ron's work helped Chevrolet design and name the Chevy Equinox SUV. He helped the NHL's Phoenix Coyotes design a new logo and branding scheme. He helped the American Red Cross design a successful holiday fundraising campaign. He helped General Motors rebrand all of their pre-owned vehicle lots. Ron's work has been cited extensively by the international media, including Harvard Business Review, Associated Press, USA Today, Los Angeles Times, Financial Times of London, USA Radio Network, Washington Post, and a host of other media in the U.S., China, Sweden, Russia, New Zealand, Korea, Canada, the Philippines, Norway, Australia, England, and Central America. His work has even been used in panel hearings before the U.S. Senate and quoted in Jay Leno's opening monologue on The Tonight Show.