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How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
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From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
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The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
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