Focus Group Recruiting

Market research firms that specialize in using specific methods to identify and qualify potential participants for a focus group study. Find a company offering focus group recruiting.

454 results are displayed in randomized alpha order, starting with "P", after featured listings.

P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

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Related Articles

Focus Pointe Global Launches Mobile-Friendly Respondent Website Focus Pointe Global Launches Mobile-Friendly Respondent Website

Focus Pointe Global - Philadelphia

Focus Pointe Global launches mobile-friendly respondent website. The site has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing users to access available research opportunities on the go.

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Segmentation Woes: Avoiding Vivid Descriptors and Fuzzy Segments

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that select "pure types" for each segment.

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Complex Screeners - Could Less Be More? Complex Screeners - Could Less Be More?

Stephen H. Turner, President, Fieldwork, Inc.

One of the problems in highly specific recruiting is that all too often it merely verifies the assumptions people make about the nature of the problem they are researching.

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Cost, Leadtime and Sustainability of Face-to-Face and Internet Focus Groups


The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet approach, on the other hand, uses either instant messaging or a bulletin board to interview the participants. This article will compare and contrast these two methods from a cost, leadtime and environmental sustainability standpoint.

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Stay Visible & Relevant Or Lose Loyal Customers During The Downturn

Mara Friedman, MARAFriedman Brand Strategist

This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding.

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