Idèria Insights

Our credo: Innovation, Involvement, Inspiration, Interpretation. We understand the consumer and turn good insights into opportunities for our clients. We love what we do; this is our secret for a high quality work and a strong client satisfaction. Our tool case is broad and we love to learn new techniques: - Face to face qualitative (FG, IDIs, triads and duos, creative workshops) - Ethnography (in home, accompanied shopping, 'a day in the life' observation) - On-line qualitative (FG, Bulletin Boards, personal diaries, Communities) - On-line quantitative - Strategic workshops together with client's team IDERIA INSIGHTS stands out for its INTERNATIONAL FOCUS. From Spain to the world. We have built a well-established network of international partners in Europe, US and Latin-America. Some of our areas of expertise are BRAND & COMMUNICATION (360º diagnostic, Brand Equity, Brand Building, Comms Audit...) , PRODUCT INNOVATION & MARKETING MIX (Insight & Opportunity search, Marketing Mix Optimization, Training Workshops in Creativity & Innovation), SOCIAL RESEARCH (Social trends & values, Image of politicians, Citizen engagement...).