Advertising Research | Advertising Effectiveness

Market research companies specializing in advertising effectiveness. Locate firms that measure responses to media communication (copy and visual/audio) used to present a product or service. These companies can also help you create effective advertising utilizing response measurement data.

54 results are displayed in randomized alpha order, starting with "F", after featured listings.

BrainJuicer
BrainJuicer

BrainJuicer® is an international, full-service market research consultancy dedicated to turning human understanding into business advantage

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G&R

G&R provides proven research solutions and fact-based insights that help brands build effective advertising.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Locately
Locately

The next-generation intercept: GPS location analytics with in-the-moment mobile surveys. Marketing effectiveness, shopper insights, path to purchase.

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MESH
MESH

We are an innovative and creative global agency with offices in NYC, London, Sao Paulo and Singapore.

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How the Super Bowl Ads Could Have Been Better How the Super Bowl Ads Could Have Been Better

Carol Haney, VP Product Marketing, Toluna

Learn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising.

Read more »
Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

MESH

Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

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