Advertising Research | Advertising Effectiveness

Market research companies specializing in advertising effectiveness. Locate firms that measure responses to media communication (copy and visual/audio) used to present a product or service. These companies can also help you create effective advertising utilizing response measurement data.

40 results are displayed in randomized alpha order, starting with "O", after featured listings.

SMARI LLC
SMARI LLC

We provide full service quantitative and qualitative market research with a consultative edge that drives our clients' business needs.

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2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

Read more about Clearworks »
Dialsmith
Dialsmith

Dialsmith are the worldwide developers and service providers of the Perception Analyzer and Slidermetrix solutions for onsite and online dial testing.

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How the Super Bowl Ads Could Have Been Better How the Super Bowl Ads Could Have Been Better

Carol Haney, VP Product Marketing, Toluna

Learn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising.

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Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

MESH Experience

Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

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