Package Research | Package Development

Market research companies evaluating or developing the physical packaging or wrapping of a product. Find providers of package research services to assist you with your package design and development efforts.

25 results are displayed in randomized alpha order, starting with "A", after featured listings.

Affinnova
Affinnova

Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster.

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GutCheck
GutCheck

GutCheck is transforming market research through instant access to target consumers so you can answers critical business questions in hours, not weeks

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In Vivo BVA
In Vivo BVA

In Vivo BVA Shopper Labs. Package, New Product, Merchandising, POS and Volume Forecasting. Realistic Stores. Real Shoppers. Real Result

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Magnet, Inc.

Magnet designs and implements market research studies to develop compelling brand strategies and marketing communications programs.

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Revelation
Revelation

Revelation is the pioneer of Immersive Research software and tools to some of the best-known brands and innovative market research firms in the world.

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Related Articles

The Role of Packaging and In-Store Environment The Role of Packaging and In-Store Environment

Perception Research Services

Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success.

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Custom Packaging Packs a Marketing Wallop Custom Packaging Packs a Marketing Wallop

Amy Dusto, Perception Research Services International

Consumers can buy practically anything online, including items that hardly seem like they’d ship well in a box. Some online retailers design their own packaging to maximize the protection of their products, and while they’re at it make the package itself so enticing that customers want to buy again.

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Qualitative Package Design Research Qualitative Package Design Research

Jerry W. Thomas, Decision Analyst, Inc.

While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article is to share some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan.

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Effective Research For Structural Packaging Innovation Effective Research For Structural Packaging Innovation

Gail Ritacco, Product Ventures

Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

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Packaging & In-Market Impact: Uncovering the Drivers of Success

Perception Research Services

This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success.

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Selling the Sizzle: The Importance of Managing Expectations Selling the Sizzle: The Importance of Managing Expectations

Stephen H.Turner, President, Fieldwork

A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying.

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Semiotic Analysis and China’s Bottled Water Market Semiotic Analysis and China’s Bottled Water Market

Nadege Depeux, Semiotician, Labbrand

Semiotic analysis can be used to develop effective packaging, to segment the market, or to identify potential areas for new product development. This article describes how semiotic analysis was used to conduct market research on bottled water brands in China.

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