Product Research | Product Development & Optimization

Market research companies that use actual trial and usage tests to determine how to improve a product. Find a firm offering product development and optimization research.

26 results are displayed in randomized alpha order, starting with "P", after featured listings.

Bug Insights

We use state-of-the-art marketing analytics tools to help organizations make better, fact-based decisions, and drive business performance.

Read more about Bug Insights »
P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

Read more about P&K Research »
RTi Research
RTi Research

Full service Top 50 MR agency with 30 yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

Read more about RTi Research »

Full-service, global MR agency serving consumer packaged goods, healthcare, consumer health, durables, telecommunication & financial industries.

Read more about SKIM »

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

Read more about TRC »

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

Read more about Clearworks »

Related Articles

Product Configuration with Michael Sosnowski Product Configuration with Michael Sosnowski


Consider a person who wants to buy a personal computer. The customer can select exactly the combination desired, subject to a price constraint. Would it be possible to use such a process for research?

Read more »
Selling the Sizzle: The Importance of Managing Expectations Selling the Sizzle: The Importance of Managing Expectations

Stephen H.Turner, President, Fieldwork

A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying.

Read more »
Aligning Your Line: Using Conjoint to Manage Product Lines

Sawtooth Technologies Consulting Group

It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences.

Read more »
Rethinking Focus Group As Concept Development Tool Rethinking Focus Group As Concept Development Tool


This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries.

Read more »
Using Turf Analysis to Optimize SKU Assortment Using Turf Analysis to Optimize SKU Assortment

Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.

TURF analysis enables a marketer to fine tune the assortment of SKUs that comprise a line. It is useful when there are many possible SKUs that could be introduced, and not all can be. An example would be, selecting flavors of cookies or puddings for a new line. This tool is based on maximizing penetration for the line. There are other criteria that will influence the items a marketer selects for a line besides maximizing penetration, so you can use TURF to understand the impact on penetration of a variety of different line compositions.

Read more »
{{ art.Title }} {{ art.Title }}

{{ art | articleAuthorDisplay }}

{{ art.ShortSummary.substring(1,200)}} ...

{{ art.ShortSummary}}

Read more » Read more »

New! Manage Your Vendors

Refine by Countries