Product Research | Product Development & Optimization

Market research companies that use actual trial and usage tests to determine how to improve a product. Find a firm offering product development and optimization research.

25 results are displayed in randomized alpha order, starting with "T", after featured listings.


Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Related Articles

Product Configuration with Michael Sosnowski Product Configuration with Michael Sosnowski


Consider a person who wants to buy a personal computer. The customer can select exactly the combination desired, subject to a price constraint. Would it be possible to use such a process for research?

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Selling the Sizzle: The Importance of Managing Expectations Selling the Sizzle: The Importance of Managing Expectations

Stephen H.Turner, President, Fieldwork

A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying.

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Aligning Your Line: Using Conjoint to Manage Product Lines

Sawtooth Technologies Consulting Group

It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences.

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Rethinking Focus Group As Concept Development Tool Rethinking Focus Group As Concept Development Tool


This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries.

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Using Turf Analysis to Optimize SKU Assortment Using Turf Analysis to Optimize SKU Assortment

Julia Nufer, Ph.D., President, Nufer Marketing Research Inc.

TURF analysis enables a marketer to fine tune the assortment of SKUs that comprise a line. It is useful when there are many possible SKUs that could be introduced, and not all can be. An example would be, selecting flavors of cookies or puddings for a new line. This tool is based on maximizing penetration for the line. There are other criteria that will influence the items a marketer selects for a line besides maximizing penetration, so you can use TURF to understand the impact on penetration of a variety of different line compositions.

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