CATI Study

Getting Invoice copy of the Excavators
Matching Brand and Excavator models as requested by client
Knowing market status of each brands and the model sold in any particular market
Lower CPI
Identifying and reaching the TG
Brand Quota requirements

Shared confidentiality agreement with the respondents.
Gave respondents the option to hide the info on the invoice which they don’t want to share
Did extensive desk research to know each brand market share and the models available in each market

Mostly targeted single owners to keep the project cost efficient
Contacted all of the showroom of each Brands to know their customer; visited construction sites in various cities in each
market; and reach heavy good manufacturing industries
Achieved brand quota with the help of more number of recruiters on field to extract our desk research findings.

This project was a bit of a challenge due to the TG and the requirement of getting a soft copy of original invoices. Survey length was
about 30 mins. and requirement was N=60 in each market namely - Singapore, Indonesia, Thailand, China, Korea and Vietnam.

F/W started well with 6-7 completes in each market on the 1

st week. Client was happy with the progress and data quality gathered.
However, things changed at the middle of the study, it was a challenge meeting the required quota and getting invoices from the
respondents. We requested for an extension in timeline from the client, on the basis that these are B2B respondents and they are busy.

Another reason was that we have to replace some respondents since they refuse to share copies of the invoices. We were able to wrap-
up the F/W in 8 weeks; including post F/W client queries, study was officially closed in our books in 11 weeks.

We highly recommend to be very thorough in getting the client requirements and then come up with a concrete action plan for the project. Doing
the initial research was the key factor that made this project easy despite the challenging requirement. If in case during the initial meeting with the
client, that some of their requirements go against market standard or even unrealistic; best to be upfront and explain to the client in order to set
clear expectations and maintain quality results.