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Voice Of Sellers For A Major Online Marketplace

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Challenge

Objective

Our client wanted feedback from its sellers on key business matrices including business processes, payment terms, ease of communication, rate of recommendation and much more. The key matrices were decided in agreement with the client and competitor benchmarking on various parameters was also incorporated in the study.

Solution

Approach

The various challenges that came in performing the research were:

  • Shortlisting of sellers maintaining adequate turnover split as well as representation from multiple business segments
  • Scheduling appointment with sellers
  • Many sellers didn't use to complete the survey in one go or left it incomplete, resulting in multiple interactions with one seller

Result

Outcome

The client got relevant insights against its most relevant competition about the following:

  • Seller demographics
  • Seller presence vs. competition across multiple business segments
  • Overall selling process
  • Service processes
  • Rate of recommendation

As business dynamics change every day, the client gets this study conducted every quarter.

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Company profile

Channelplay Limited

Haryana, India
Telephone: +91-1244720100
Email: contact@channelplay.in
Website: https://www.channelplay.in/
About Channelplay Limited: Our motto is Helping the brands sell better from Retail through its Market Research, Mystery Shopping, Field Force Management & Technology Solutions.
https://www.channelplay.in/

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