Séissmo

Séissmo is an international and intercultural specialist for qualitative market research, with a proven track record in consumer research since 2001 with: • Over 750 research projects delivered • 23 countries researched • More than 130 brands x-rayed • Over 190 international clients (both manufacturers and research agencies)

We provide excellent moderation and interviewing quality and, together with the use of innovative tools, we guarantee unique insights as well as a higher and more sustainable quality of results. We live in many cultural worlds, feel at ease in both digital and in-person settings and across various industries.

We always seek new tools and possibilities such as our consumer verbatim powered AI. We transform words into insights. With the customized NLP-based SaaS and the intelligence of our social scientists, we detect weak signals and weight themes across the analyzed corpus. We call this “Augmented Qual”

• EXPLORING MINDS AND MARKETS - we help you uncover new territories, make space for your product/service in the marketplace, and shed light on market mechanisms and consumers’ mental maps. • NAVIGATING YOUR BRAND AND PORTFOLIO - we offer valuable insights into brand identity on the various marketing mix elements pre- or post-launch • ANSWERING UNMET NEEDS, CREATING THE ADDICTION FACTOR - By accompanying the NPD process we find the “addiction” factor potentially inherent to a new product or system/service/device/appliance/etc. • INVESTIGATING THE SHOPPERS’ VIEW AND BUILDING TOMORROW’S JOURNEYS - We offer tools to identify purchase motivation and to uncover the decision-making processes. We analyze all places of purchase and look at ways for optimization. Be it for bricks or clicks, we never lose sight of the shopping mission.