QUICK-FIRE BRAND INSPIRATION IN A SNAP
Added Value and ZappiStore launch self-service tool SNAPSHOT answering your big brand questions.
Added Value and ZappiStore announce the launch of SNAPSHOT, a breakthrough solution designed to provide quick-fire inspiration and fast answers to big brand questions for marketers and their agencies. Snapshot features a proprietary set of tools with a track record of delivering a holistic, strategic, and future-focused view of a brand.
Snapshot includes three core Added Value insight tools:
• Cultural TractionTM: A leading indicator of growth and advocacy, Cultural TractionTM explores how well a brand is leveraging culture by measuring its VIBE. A quantitative composite metric, VIBE illustrates how Visionary, Inspiring, Bold and Exciting a brand is perceived, and sparks the conversation regarding its role in culture.
• Brand Equity: Uncovers the presence of a brand in the marketplace, and the strength of the emotional connection people have with it. Determines your strengths, liabilities and opportunities, and what your VIBE should be given its equity.
• CharacterLabTM: You may know WHAT your purpose and benefits are, but if you don’t know WHO your brand’s character is, then every decision regarding HOW to do things becomes difficult. Inconsistent words, imagery, gestures, or actions have the potential to dilute, divert and confuse your brand’s identity. CharacterLabTM enables marketers to test the strength and nature of their brand’s character and guide its development.
Snapshot responds to the need for fast and affordable insights in today’s marketing environment of reduced timeframes and budgets. Snapshot is available on the ZappiStore platform which allows marketers to answer questions in hours, not weeks, by automating the process. Snapshot is built to quickly answer your brand questions, with additional consulting modules available to augment the learning and activate against the findings. Sample is provided by global digital data collection leader, Kantar’s Lightspeed GMI.
Says Maggie Taylor, CEO of Added Value North America, “Whether you’re a marketer who needs a fresh perspective on your brand’s health today and tomorrow, or a creative agency seeking inspiration for on-going projects or pitches, SNAPSHOT provides concrete answers to your most pressing questions.It’s blazingly fast, surprisingly easy, and priced to play.”
Ryan Barry, SVP ZappiStore NA, is convinced that Snapshot will quickly inspire the most iconic brands: “We are thrilled to welcome Added Value to ZappiStore with the SNAPSHOT product. Cultural relevance is more important now than ever, particularly when coupled with other core brand health metrics through Added Value’s world class methodology. Providing agency and corporate clients with a way to achieve such impactful results in just a few hours will be really useful to empower on-going brand pulsing, pitches as well as to generally see where brands stand in their category and among the world’s most innovative brands.”
Further details on Added Value SNAPSHOT can be found at Zappistore.com.
About Added Value
Added Value is a strategic marketing consultancy helping iconic brands around the world such as Unilever, Nestle, AT&T, PepsiCo, Diageo, Mondelez and GSK by delivering marketing strategy that works.
Our strategic insight transforms brands and often businesses. It guides clients to see, think and do something differently with their brands and shows them where the most valuable growth opportunities lay both for today and into the future. As well as brand developers, insight experts and segmentation analysts, it’s our cultural insight specialists which sets us apart. Understanding how culturally relevant a brand is has proven to be a key indicator for future potential growth.
A footprint extending across 10 locations in 9 countries Added Value is part of Kantar, WPP’s data investment management division. More information is available at: www.added-value.com.
Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com.
About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
About ZappiStore – ZappiStore generates insight through automation. Using technology to make industry-leading market research faster and more cost-effective. Enabling clients to get insights fueling their business decisions in a matter of hours. Bringing consumers into the business process earlier and more often.