Advertisement Advertisement

Infotools and MDI Global release paper on in-the-moment data collection and interrogation

New market research agency model uses mobile app as a consumer research tool and technology-driven methods for interpreting massive amounts of incoming data.

Infotools, a global leader in market research analysis solutions, and MDI Global, a mobile-first market research agency, have released a paper covering a new model for mobile-first consumer data collection and processing. The in-depth case study covers how a proprietary suite of MDI Global mobile apps and web-based interfaces provided a consumer-friendly platform for collecting massive amounts of data for a large Australian dairy company. The steady flow of incoming data is rich and nuanced. Infotools Harmoni is used to manage the complex data sets and get to the heart of the insights.

"The data was flowing in. Then it was pouring in. And it just didn’t stop," said Fiona Buchanan, Director, MDI Australia, who indicated they looked at several tools to process the data quickly and automatically. "One software platform stood out for market research data: Harmoni, from Infotools. Harmoni is powerful, but it's easy to use as well. That’s so important because we really didn’t have the capacity to take time out for extensive training. Because it was so well designed, we could get a lot out of Harmoni quickly just by jumping into it."

Each data point collected through MDI Global’s in-the-moment tools carried an enormous amount of metadata, which created exactly the deep data set MDI and the dairy client wanted. Infotools Harmoni made sense of it and reported insights back in an absorbable, human-friendly way. This meant that the team could spend more time uncovering insights, connections and trends instead of manipulating data.

This partnership provides a competitive, technology-driven advantage both for MDI Global and for its client. A fast and simple approach to processing massive amounts of data boosted agility, cost-effectiveness and power over the data, creating a more efficient path to the presentation of critical insights. 

The entire paper can be downloaded here:

About MDI Global
Using progressive technologies from around the world, MDI collect consumer profiles and feedback in the most intuitive way possible: mobile phones. Operating in more than 40 countries, MDI works with some of the world’s largest consumer brands.

About Infotools
Infotools is an award-winning software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data. The company offers a powerful cloud-based software platform, Infotools Harmoni, which is purpose-built for market research data, together with the services of data experts who can drive research design and management, data design and organization, and insights discovery, analysis, visualization and reporting.

This content was originally published by Infotools . Visit their website at

Company profile



Auckland, , New Zealand
About Infotools:
Infotools is a software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data.

other content shared by Infotools

Related Market Research Specialties