Qualtrics Announces Panel Management, the Easiest Way to Recruit, Engage and Manage Research Audiences

Provo, Utah – October 22, 2014 – Research of all kinds is a necessity in today’s business world. As such, smart organizations understand the benefit of actively leveraging research panels for access to the fast insights required to make data-driven business decisions. To meet this need, Qualtrics, the world’s leading insight platform provider, today announced the launch of Qualtrics Panel Management. 

This new product empowers researchers to turn a pool of customers, employees, consumers—or any audience type needed—into a rich, reliable and ongoing source of insights.

Fast, Effective, Simple
Fully integrated into Qualtrics Research Suite, Qualtrics Panel Management extends seamless panel recruitment, effective management capabilities and powerful incentive administration into one flexible market insight solution. Market researchers can now manage research panels seamlessly, controlling contact frequency, enforcing opt-outs and building respondent profiles in a complete and accurate proprietary panel solution. No other single solution offers the same level of flexibility and sophistication for designing surveys, managing panels, and analyzing data.

“Qualtrics Panel Management centralizes many of Gogo's research efforts into a single, enterprise platform that manages workflow and prevents over-surveying," said Alyssa Hayes, manager of global insights, Gogo. "Leveraging an opt-in database, Gogo now has proprietary access to a healthy source of customer panelists in just a few hours, rather than weeks. In addition, we can provide near real-time reports to our internal stakeholders, facilitating fact-based decision making.”

Key features and benefits of Qualtrics Panels Management include:

• More Research, Faster Insights. Proprietary panels secure responses in less time than virtually any other method of research. This unmatched convenience, allows researchers to field more surveys and gather more insights faster than ever before.

• Richer Respondent Profiles. Market researchers can now automatically build rich, deep profiles about each panel member to enhance studies and to target specific research to the appropriate panel members.

• Incentive to Respond. Qualtrics Panels Management provides built in tracking and automatic incentives designed to reward panel members, effectively boosting response rates and increasing overall respondent satisfaction.

• Detailed Audience Data. Easily monitor the status of research with real-time data detailing open rates and response rates.

• Complete Respondent History. Now, past survey responses and profile data can help researchers to easily identify the ideal demographic for current and future projects.

"Qualtrics Panel Management is designed to help our customers gather valuable insights via surveys, while allowing them to build lasting relationships with panel members,” said Steve Brain, head of engineering, Qualtrics. “From survey and panel building to fast and efficient data collection via the world’s most powerful survey engine, Qualtrics has emerged as the enterprise insights solution.”       
To learn more, visit Qualtrics Panel Management
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About Qualtrics
Qualtrics is a rapidly growing software-as-a-service company and the provider of the world's leading insight platform. 6,600 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, and for a free account, please visit www.qualtrics.com.

This content was originally published by Qualtrics . Visit their website at http://www.qualtrics.com.