The increasing complexity of data driven world

Marketers and brand keepers of today have to deal with the complexities of data available from different sources such as social media, mobile channel, big data, and search analytics and programmatic.

Over and above this, the information digged out by the market research industry is enough to create more complications in the data sources while interpreting the complex human behaviour.  

With easy access to consumer demographics and habits, no doubt marketing companies are able to easily access valuable data. However, along with it also comes the anxiety and stress of obtaining the important information and putting it to the correct use to improve the consumer relationship in a data driven world. This acts as a crucial and daily challenge for most organizations.

The following insights will be of great help in addressing the issues relating to complexities arising in a data driven world.

Making Use of Relative Insight for Objective and Comparative Analysis

One of the best ways to overcome the ever-increasing complexity of the data driven world is by adopting the innovative technique of Relative Insights.

This advanced language analysis technology comes with the ability to objectively compare and analyse different forms of text including tweets, online face book posts, comments on forum, online reviews etc.

By using the technology of relative insight, a company can easily assess the insights of different groups of consumers by analyzing their language. This helps in better understanding of the consumer’s desires, needs, and concerns more effectively.

Better Positioning Through Proper Communication

By engaging in relative insight technology, companies will not only able to position their brands in a better way but will also be able to be differentiated from their competitors because of effective, constant, and appropriate communication.

Effective Use of Social Media

Marketing research as we all know is constantly evolving. Most companies fail to make effective use of social media and hence are missing out on understanding their customers properly especially B2C business. The significance of emotions as a key component in brand language cannot be overlooked.

Shares on “Twitter “and likes on “Facebook” alone do not help in understanding the psyche and complex behaviour of consumers. The daily visits to the company page, sharing updates and posting reviews and positive comments make a whole lot of impact.

The true insight about how a consumer arrives at a final purchase decision is determined by objective understanding of the real voyage undertaken by consumers , the stress, burden and anxiety experienced by consumers and also the traverse route adopted by consumers in understanding a wide variety of data to arrive at the final purchase decision.

Companies should strive to improve their overall brand image rather than wasting time in understanding the techniques of why and how to influence the consumers.

Consumer insight is a complicated task and requires perfect allocation of resources and budgets over various communication tools. In fact, it calls for brave actions and adoption of a totally new and different point of view towards the way we look at data.

Many of the organizations that find this difficult often outsource to established market research companies such as iResearch Services who are not only experts in collecting data but delivering meaning insights.