[Webinar Recording] Beating the Cheaters of Qual and Quant Research

The market research industry is plagued with cheaters – professional survey takers, poseurs who misrepresent their identity, location, or brands they use – and now we have bots to contend with.   Elevated Insights harnesses 20+ years of qualitative, quantitative, recruiting, and fielding marketing research, and we’ve learned how to spot and remove cheaters at every step of the research process.

In this webinar, the Elevated Insights team shares examples of challenges and provides real-world solutions that help us beat cheaters at their own game.  View this webinar recording to discover how we can unite as an industry to stay one step ahead!

We take on cheaters at every phase of a research project, from sample / databases to survey design, fieldwork, data cleaning, and reporting.

View the webinar recording. You will:

• Discover the challenges with sample and databases and how to improve quality.
• Get the inside scoop from forums and Facebook groups where cheaters unite
• Learn how to screen out poseurs and pros from qualitative research via screeners and articulation tricks.
• Learn how to terminate cheaters from your quantitative studies and how to spot and remove them with your quantitative data cleaning process.
• Hear from other webinar attendees on how they’re combating these issues.

Do you have tips for beating research cheaters? Email them to [email protected]. Your suggestions will be incorporated into the 2017 Beating the Cheaters eBook - available this summer!

Speakers:

Debbie Balch
President, Founder
Elevated Insights

As the CEO of Elevated Insights, Debbie drives the company’s strategy, culture, and growth while fostering key client partnerships. With over 25 years of marketing research and brand management experience, Debbie is passionate about training and developing research strategists while challenging the status quo to deliver a higher level of insights. For the past 20 years, Debbie has independently provided custom research for Fortune 100 companies, helping a variety of brands/companies take smart action based on consumer desires.

Kara Carroll
Senior Research Manager
Elevated Insights

With more than 18 years of qualitative research experience, Kara has interviewed thousands of consumers to help uncover perception-shifting insights for clients ranging from automotive to pharmaceutical, retail sales to financial services. Kara’s qualitative research experience includes: in-home and in-world ethnographic interviews, focus groups, friends/family groups, online immersions, shop-along interviews, in-store and in-world intercepts.

Joey Torretto
Market Analyst
Elevated Insights 

As the Market Analyst, Joey manages the quantitative research division of Elevated Insights and plays a key role in the development of the business. Joey pairs a passion for statistics, economics, and entrepreneurship with the company’s deep qualitative expertise to provide clients hybrid approaches that go beyond traditional quantitative surveys.

Cailee Osterman
Research Manager
Elevated Insights

Cailee joined Elevated Insights in 2012 and is experienced in project management, qualitative moderating, and quantitative research design. She excels at employing cutting-edge techniques to find new and innovative ways to learn from and about consumers. Cailee’s experience includes: in-home interviews, online immersions, in-store intercepts, and social media mining for concept development, and co-creation.