Get the Most Out of IIeX... Tips & Tricks for Exhibitors, Sponsors and Speakers

Whether you’re coming to IIeX as an exhibitor, sponsor, speaker - or perhaps all 3 - your involvement there can build broad awareness for your company, help cement your reputation in the marketplace and generate high-quality sales leads. But, your involvement also requires a significant investment in time, people and resources. In fact, it could well be the single largest sales & marketing expense you have all year.

Are you getting the most out of your efforts there and the ROI you'll see from your participation?

After this fast-paced presentation, you'll walk away with an armload of tips & tricks that will make sure your answer to that question is a resounding "yes!" We'll discuss:

• Setting-up your exhibit and display for maximum impact
• Success guidelines for "working your table"
• 5 things you should NOT do as an exhibitor
• An easy trick to double the value of your conference presentation
• How to deliver an elevator pitch that really engages others
• 3 simple networking tips for introverts
• And the one networking tip that will maximize success when you follow-up after the conference!

All webinar registrants will also receive two bonus resources - on 'exhibiting' and 'networking.'

Speaker:

  Steven Henke, Founder & President, Harpeth Marketing

Steve Henke is President and Founder of Harpeth Marketing, experts in marketing & sales for the Market Research Industry. Before starting Harpeth Marketing in 2012, Steve was President of 20|20 Research for six years, tripling revenues during his time there. Earlier in his career, Steve was head of marketing for two firms that produced conferences and trade shows across the U.S. and brings that experience to bear in this webinar.

  Matt Gershsner, Principal Consultant, GreenBook

As a professional salesperson, Matt brings almost 25 years of experience, the last 15 in the research industry. Having worked in sports and entertainment, technology and translation industries prior to research, he brings a well-rounded approach to B2B sales