[Webinar Recording] How HOTSPEX and Google Partnered to Drive Advertising ROI
View the recording to learn to how to improve your advertising and innovation pipeline.
HOTSPEX will share the innovative journey of how they blended behavioral science and Google technology to improve advertising efficiency.
This webinar is focused on using innovation and efficiency, so in the spririt of efficiency, HOTSPEX plans to give you 30 minutes of your day back by completing this webinar in only 30 minutes.
Lunch is on HOTSPEX. They have offered to send a $15 Uber Eats gift certificate to you. Watch the webinar to learn how to get one!
Whether you are a client or a supplier, this webinar will provide you with ideas that you can immediately apply to help you address the concerns that are top of mind for all CMOs: managing through digital disruption and delivering incremental media efficiency.
HOTSPEX will share the journey it undertook to integrate its behavioral science expertise with Google's machine learning to launch a digital innovation that significantly improves media ROI.
This journey started after a round of CMO interviews that HOTSPEX conducted revealed many lessons. In their webinar, they will share the most salient ones so that you can apply them to your own insights journey and solution development.
This new solution has been called the “future of advertising” and received WARC coverage at the recent Insights Innovation Exchange conference in Amsterdam.
Register for the webinar today to reserve your spot. You will learn how:
- Client-side researchers and suppliers like HOTSPEX can have significant impact on the largest CMO budget item: media.
- HOTSPEX was able to blend behavioral science expertise with Google technology to create a breakthrough innovation.
- You can help your CMO sleep better at night by understanding what is top of mind for him or her and what you can do about it.
Shane Skillen, CEO, HOTSPEX
As founder and CEO of HOTSPEX, Shane has surrounded himself with talented marketing and behavioural scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries.
In recent years, Shane and his team have launched cutting-edge implicit measurement tools aimed at evaluating distinctive memory cues and brand assets and HOTSPEX has been voted among the top most innovative global insights consultancies for 4 years in a row.
With over 6,000 followers on LinkedIn, Shane’s opinion of the future of marketing, insights, and advertising is sought after by senior marketers around the world. His passions are for super cool tech driven new ideas, the future of MR, and his wife and three young sons.
Jonathan La Greca, VP, Strategic Growth, HOTSPEX
Jonathan leads strategic growth and brand building at HOTSPEX, which includes taking a leading role helping our global clients accelerate brand growth. He has 15 years of experience ideating, developing, and activating brands across 5 different industries, including both client and agency side.
He joined HOTSPEX after several years of marketing at Kraft, followed by 6 years at Canada’s largest oil company, Suncor, where he was a Global Marketing Manager and at one point managed over $1 billion of revenue as he oversaw 150 retail operations and 40 restaurants nationally.
Jonathan received the gold medal for highest graduating GPA during his MBA at the Schulich School of Business and returned to teach MBA Brand Management shortly thereafter. He’s a brand builder by day and a mindfulness meditation and boot camp instructor by night.
*Certain terms and conditions about the Uber Eats certificate apply and will be shared in the webinar.