Why the world needs CATI Interviewing

The early seventies saw the birth of CATI in the U.S.A. Since then its incorporation in market research has not only seen a steady growth but it has also stood the test of time by thriving and evolving constantly in spite of tremendous technological advancement in the last decade.

With critics from all over the world voicing doubt about the sustainability and usefulness of CATI due to the tremendous technological advancement, it has not only exhibited more capability and promise but has also streamlined its functioning and usage.

To be competitive, a business has to depend on accuracy of data when collecting market research information as inaccurate data collected is equivalent to useless data resulting in increased costs and poor quality operations.

This is when the CATI comes into play with its perfect blend of technology, accuracy and quality. A business desiring to secure the requisite data can do so without the least hassle of planning and managing.

The interactive CATI method of conducting interviews enables businesses to forge crucial and effective questions aiding in market research. In short, Computer Assisted Telephone Interviewing (CATI) can be said to have replaced the paper questionnaire with a computer on the desk of a telephone interviewer’s desk.

Factors Essential for Successful functioning of CATI

Though many factors influence the successful functioning of CATI, the importance of the below three points cannot be underestimated:

Questionnaire

A well-drafted questionnaire will help to obtain the best insights from the respondents. A good questionnaire should not only contain accurate data but also have reflexive and spontaneous questions in context to the other questions.

The perfect questionnaire needs to be drafted in such a manner to be able to distinguish between the views of the consumers and accurate data collection.

Interviewer

A good interviewer can have a great influence on the call and change the outcome of the interview. All it requires on the part of the interviewer is a little bit of politeness combined with constant engagement in conversation without becoming partial. Such smart and engaging CATI interviewers help a company to obtain impartial, detailed, and accurate report.

Consumer Specific Timing

The biggest advantage of conducting CATI method of interview is that it is not restricted to a specific location or website nor is it bound by time. It can be conducted at any time as per the willingness of the customers at their own convenience.

At each stage of Imparting CATI Solutions, leveraging of systems, transparency, knowledge, and professionalism is essential to ascertain the exact data needed. The computer aided interviewing method of CATI provides greater rational intricacy in whole process of conducting interview.

The questionnaire results can be tracked quickly when the data is moved to the main server immediately. This also enables easy integration of multimedia features such as pictures, audio and music files to the questionnaire.

In spite of tremendous technological advancement, parallel development of various other channels and methods, the effects of time, CATI even today continues to provide support to millions of businesses world over enabling them to have an in-depth understanding of their business.

CATI even today continues to remain as the solid rock foundation of the Market Research industry providing results that are not only accurate but also unabridged, making it as the most desired superman theme for the world to demand it more.