Co-Creation: Inverting the Research and Innovation Process

Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together.

This presentation will show how Co-creation, when applied in its fullest form is more than just a new tool or a re-badging of ‘creative workshops’ but actually implies a completely different way of thinking about the research and innovation process.

 

This content was provided by Face. Learn more at www.facegroup.com.