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Co-Creation: Inverting the Research and Innovation Process

Presentation by Philip McNaughton, COO of Face. Co-creation is a big idea in research, much bigger than simply bringing consumers into a room with clients to generate ideas together.

This presentation will show how Co-creation, when applied in its fullest form is more than just a new tool or a re-badging of ‘creative workshops’ but actually implies a completely different way of thinking about the research and innovation process.


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About Face:
Next generation online and offline qualitative, social media research, online communities, mobile, ethnography and co-creation.

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