Creating with Customers: A Sony Electronics Case Study in Customer Collaboration

Presentation by Kevin Lonnie & Sean Holbert, President & Executive VP Client Relations at KL Communications.

When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home.
 

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Company profile

KL Communications

KL Communications

Red Bank, New Jersey, United States of America
Telephone:
(732) 224-9991
Email:
inquiry@klcommunications.com
Website:
www.klcommunications.com
About KL Communications:
KL Communications is an online collaborative research agency specializing in Co-creation Communities through its proprietary CrowdWeaving™ service.
www.klcommunications.com

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