Creating with Customers: A Sony Electronics Case Study in Customer Collaboration

When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home.

Presentation by Kevin Lonnie & Sean Holbert, President & Executive VP Client Relations at KL Communications.

When Sony needed to begin designing a new product, they turned to their best and brightest resource: their customers. Learn how Sony used CrowdWeaving to allow customers to generate new ideas and weave them together to help design a new Smart Home.
 

This content was provided by KL Communications. Learn more at www.klcommunications.com.

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