Interview: Technology Adoption Among Market Researchers Globally

This is a video interview from the CASRO Technology Conference based on a study of 200 research companies worldwide. The study covered technology trends and providers and the explosion of online qualitative research. Dana Stanley of The Operandi Group interviews Tim Macer from meaning ltd. and Patrick Molloy from Confirmit.

Here’s my interview with Tim Macer, Managing Director of meaning ltd., and Patrick Molloy, Chief Strategy Officer of Confirmit, regarding the extent to which researchers globally have adopted various aspects of technology. This interview and their talk took place at the CASRO Technology Conference in New York on May 28th, 2009.