[Webinar] CX: Market Researcher's Top Priority in 2021

Customer Experience (CX) has become the top priority for the C-Suite. Are your research and insight efforts supporting your organization’s CX goals, or have your powers yet to be combined?

Now is the time to become the champion for your organization and help secure the future success of your business. CX presents an incredible opportunity for you to have a bigger impact on driving value for your organization.

Join Alida’s Senior Director, Global Professional Services and Principal Director, CXM, experts in market research and CX, as they share tips and tricks on how to partner with your CX team to drive maximum value from your insights efforts. 

Register today to learn:

1. The role market research has in improving CX
2. How you can partner with your CX team for success
3. How to monitor and show the ROI of insights to drive growth

Speakers:

  Lisa Ketola, Senior Director, Global Professional Services, Alida

Lisa has over twenty-five years experience in the market research industry, leading strategic research for Fortune 500 clients in a range of industries, including CPG, financial services, healthcare, and media.  Throughout her career, she has focused on quantitative research techniques, such as conjoint modelling, consumer segmentation, concept and product testing, product line optimization, and customer satisfaction tracking. As Senior Director of Global Professional Services at Alida, Lisa leads a consultancy team whose mission is to ensure customers build a foundation for program success.

Throughout her career she has focused on quantitative research techniques, such as conjoint modeling, consumer segmentation, concept and product testing, product line optimization, and customer satisfaction tracking.  Due to the increased market demand for CXM practitioners, Lisa added CX practices and methodologies to her tool kit in 2020 and completed Forrester CX Professional Certification.

  Paul Hagen, Principal Director, CXM, Alida

As Principal Director, Paul Hagen leads thought leadership and product direction for experience management at Alida. His work uses design thinking methods to change the way organizations interact with people to deliver better experiences and value to customers, employees, partners and the community. Paul builds connections across organizations -- C-Suite, sales, marketing, operations, and IT – to define a strategic vision and take action.

He has worked with and coached C-Suite execs to field staff in global firms like Audi, Fidelity, FedEx, Barclaycard, Kohls, Penske Trucking, Caterpillar, United Health, Cigna and Dow Corning. Paul was an educator early in his career with the Peace Corps, Teach for America, and Edison Schools. He has a strong interest in applying design thinking to innovate on large systemic issues like education, healthcare, transportation/mobility, energy/water efficiency, and smart/sustainable cities.  Paul has a BA from Stanford and a Master’s from Harvard.