[Webinar Recording] A Time of Transformation

View the recording and join the insights revolution and start questioning everything.

It’s time to start the insights revolution!

The insights industry is in trouble. It’s not growing, despite an explosion of information, decreasing costs and an increase in the need for informed decision making. And it still does not have real influence in the boardroom.

It is too often focused on what happened, and not on where to go and what to do next. It is drowning in data while thirsting for wisdom. It focuses on methodology instead of decision making. Its methods are based on century-old approaches that ignore new understanding of how we think and act. And it is gathering its data from people it treats like chattel, which leads to results being unreliable if not downright wrong.

The webinar is fueled by interviews with insights professionals, marketers and strategists from around the world, including people from organizations like Coca-Cola, Discovery Channel, Estée. Lauder, ESOMAR, Facebook, Intel, Pfizer, PwC, Sunovion, Telstra, Twitter, Virgin Australia, U.S. Bank, Visa, Warner Bros, and World Vision.

View the recording and find out how to :

  • Stop taking orders and start setting the agenda
  • Stop analyzing in isolation and start thinking outside the survey
  • Stop asking complicated questions and start asking questions people can answer

Speaker:

  Andrew Grenville, Chief Research Officer, Maru/Matchbox

Andrew Grenville is a 30-year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He has published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine, and has been quoted in many publications, including The Economist.

 

 

 

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