[Webinar Recording] An Introduction To The Field Guide to Your Best MRX Buyers

Are you trying to get to know your prospective customers better? Improve sales effectiveness? Close more deals more often? GreenBook’s new Field Guide to Your Best MRX Buyers offers actionable recommendations to help you do just that.

Using data representing thousands of insights professionals surveyed for the GRIT Report over several years, GreenBook has built a set of detailed profiles that describe the needs, priorities, methodology usage, and other key characteristics of market research and analytics buyers.

Join Leonard Murphy and Nelson Whipple as they explain how to use the Field Guide to Your Best MRX Buyers to identify and communicate with the people and organizations most likely in the market for your market research services.

View the recording to:

• Learn how to optimize your marketing and sales messages using profiles of your ideal market research prospects. 
• Gain a deeper understanding of how your best clients think, what they're looking for. 
• Learn how to grab your prospects’ attention and get a leg up on your competitors.

Speakers:

  Leonard Murphy,  Executive Editor & Producer/Partner, GreenBook

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice.

He is involved with numerous organizations including The ARF, NY AMA NewMR & MRGA, Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of market research and how to deliver maximum impact at many events annually. He lives in Atlanta, GA with his four children, should- be-sainted wife, two dogs, and a clinically insane cat.

  Nelson Whipple, GRIT Research Director, GreenBook

Nelson brings over 30 years of market research experience to his consulting projects and role as Director of Research for GRIT. Much of his career has involved quantifying, analyzing, and simulating customer preferences to inform product development and marketing decisions in B2C and B2B markets such as mobile devices, personal financial services, CPG, industrial equipment, telecom services, and retail.