[Webinar Recording] Emerging Methods in Qualitative Research Technology
View the recording to learn about key areas that are becoming increasingly powerful in accessing high quality insight.
Technology is bringing researchers, stakeholders and brands closer than ever to their consumers.
Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology.
Register today. This webinar will guide you through key areas that are becoming increasingly powerful in accessing high quality insight such as:
- Virtual reality
- 360° streaming
- Video analytics
- In-the-moment online tools
Learn about some of the top companies taking advantage of key technology in qualitative research.
Charlie Rader, Digital Insights Designer at Procter & Gamble
Charlie is a Digital Insights Designer for P&G supporting the FemCare business. As a 23 year veteran researcher in the consumer research space, he consults with research teams to clarify their research objectives, determining best methodologies, liaising with suppliers to execute with excellence, and helping to drive decisions with the data. He also helps lead the 300+ members of the Digital /Virtual/ Social Special Interest Team, and specializes in online qualitative tools, video analysis, mobile based tools, and behavioral research
Lenny Murphy, Executive Editor & Producer at GreenBook
Leonard ‚"Lenny" Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry.