One of the last frontiers to advance traditional research is the focus on how to revolutionize the processing of open-ended qualitative responses. And let’s face it, as much as we researchers love the nuance that they offer, the imaginative misspellings and non-sequitur notions found within many of them often render them difficult to decipher. Now, thanks to the latest applications of Artificial Intelligence within state-of-the-art technology, traditional researchers can now advance their analysis in a more efficient and effective manner.
Watch Jared Feldman (CEO & Founder at Canvs) discuss how NBC is using disruptive technology to understand survey results quicker, more consistently, and at scale — and how doing so keeps them one step ahead of the competition when it comes to pilot testing and cast analysis.
- When companies like NBC use innovative, AI tools to perform pre-pilot and post-pilot survey tests, they experience results more consistent results with faster turn-around times and more nuanced insights.
- AI-powered surveys tools facilitate easier reading and interpreting of survey results with ability to benchmark and establish business norms.
- Consistent, standardized results for open-ended responses support the sharing of trusted insights that are actionable, easy to explain, and easy to defend.
Jared Feldman, Founder & CEO, Canvs
As the Founder and CEO of Canvs, Jared Feldman is leading the charge on how television networks, content creators, and advertisers are measuring the impact of an audience’s emotional reaction to content.
When he founded Canvs in 2014, Jared created a robust qualitative research offering which has become the industry standard for emotion analytics. Thanks to Jared’s continued vision, Canvs was recently named as one of the most innovative companies in measurement by the Advertising Research Foundation and is the trusted measurement partner for clients like Disney, Netflix, Sony Pictures and more.
Jared was recently honored on the Forbes “30 under 30” list in the Marketing & Advertising category and was a recipient of a 2017 ARF Great Minds Award.
Benoit Landry, Sr. Director, Program Research, NBCUniversal
A native of Gatineau, Quebec (Canada), Benoit Landry completed a Bachelor’s degree in Communications from the University of Ottawa in Ottawa, Ontario (Canada) and moved to Los Angeles in 2004 where he earned a Master’s degree in Communication Management from the University of Southern California. He began his career as an Intern in the Late-Night Programming department in 2004 and then transitioned to the Entertainment Research department in 2005. He oversees primary research for all of NBC’s late-night franchises as well as dramas The Blacklist, Law & Order SVU, Chicago Fire and Chicago PD among others. He also manage Social Media research for all NBC scripted programs.
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