[Webinar Recording] How Automation Leads to Market Research at 1/5th of the Cost & Time of Traditional Methodologies

In this webinar, we will discuss how do-it-yourself (DIY) tools and automated functions are becoming as qualified as humans with logic-based tasks. Enabling faster, cheaper and better research. We’ll also share case studies of how many companies are leveraging technology in marketing research to reduce repetitive tasks and ensure a stronger culture of innovation and insights.

View the recording. 

In this webinar you will learn how:

• First-time market research buyers, benefit from automation making Market Research services affordable, while also allowing security and comfort from access to ‘best practices in survey design, sampling, and data integrity. 
• Enterprise market research users are using automation to ease the burden of managing their own research, as well as providing global consistency.
• Market research suppliers, are using automation to eliminate all repetitive tasks, such as, quality control checks and hours of PowerPoint creation.

Speakers:

  Chris Hubble, CEO, PopResearch LLC

Chris has over 30 years’ experience in managing global market research projects for clients including Apple, Microsoft, Hewlett-Packard, IMB, eBay, Facebook, Ford, Audi, Toyota, Kraft, P&G, Unilever, United Distillers, and more. Before founding PopResearch he was CEO of db5 and Hall & Partners (where he oversaw the transition from a privately-owned company to an Omnicom owned entity) full-service market research companies. Chris and Pop have been at the forefront of automation and tech led Market Research approaches over the past 5 years.
 

  Andrew Crow, Director, PopResearch LLC

Andrew Crow is a seasoned business sales and marketing leader who has spent several years in New York and Toronto spearheading growth initiatives for technology & market research focused companies. On top of multiple President Club sales awards, Andrew graduated with Deans Honors in Business from the Richard Ivey School of Business. Furthermore, he is a former national level rugby player for team Canada. Animal lover, traveler, sports & exercise enthusiast.