[Webinar Recording] How Automation Leads to Market Research at 1/5th of the Cost & Time of Traditional Methodologies
View the recording to learn how to be a part of the union of man and machine that will promote market research progress in the future.
In this webinar, we will discuss how do-it-yourself (DIY) tools and automated functions are becoming as qualified as humans with logic-based tasks. Enabling faster, cheaper and better research. We’ll also share case studies of how many companies are leveraging technology in marketing research to reduce repetitive tasks and ensure a stronger culture of innovation and insights.
View the recording.
In this webinar you will learn how:
- First-time market research buyers, benefit from automation making Market Research services affordable, while also allowing security and comfort from access to ‘best practices in survey design, sampling, and data integrity.
- Enterprise market research users are using automation to ease the burden of managing their own research, as well as providing global consistency.
- Market research suppliers, are using automation to eliminate all repetitive tasks, such as, quality control checks and hours of PowerPoint creation.
Chris Hubble, CEO, PopResearch LLC
Chris has over 30 years’ experience in managing global market research projects for clients including Apple, Microsoft, Hewlett-Packard, IMB, eBay, Facebook, Ford, Audi, Toyota, Kraft, P&G, Unilever, United Distillers, and more. Before founding PopResearch he was CEO of db5 and Hall & Partners (where he oversaw the transition from a privately-owned company to an Omnicom owned entity) full-service market research companies. Chris and Pop have been at the forefront of automation and tech led Market Research approaches over the past 5 years.
Andrew Crow, Director, PopResearch LLC
Andrew Crow is a seasoned business sales and marketing leader who has spent several years in New York and Toronto spearheading growth initiatives for technology & market research focused companies. On top of multiple President Club sales awards, Andrew graduated with Deans Honors in Business from the Richard Ivey School of Business. Furthermore, he is a former national level rugby player for team Canada. Animal lover, traveler, sports & exercise enthusiast.