[Webinar Recording] Experience the new NPS AI: Learn how to quickly simplify your NPS programs, immediately saving you money & your customers' time – just like SONOS discovered

NPS studies typically use open-ended questions to provide deeper understanding of the underlying reasons for customer loyalty. Using open-ended feedback comes with two significant challenges. It’s expensive to manually code and quantify text feedback. And second, companies typically assume the topics with the most mentions have the largest impact on loyalty – not always the case.

We’ll showcase a solution that has been tested with many brands including Sonos. We’ll illustrate how AI coding of open-ended responses with codit.co does in fact generate predictive power that surpasses even the most elaborate customer surveys. And, you’ll learn how the NPS.AI approach has the power to elevate your CX programs to another level with continuous, automatic evaluation of key drivers that enables companies to take immediate action on emerging trends.

Participants also get one-month free access to codit.co and a complementary book “The End of the KPI-Illusion” (pdf-format).

View the recording. In this webinar, you will learn:

• Is it possible to automate manual coding and achieve equivalent or higher validity?
• How can we understand what truly drives loyalty – simply reported in a standardized way?
• Can this framework be applied to other programs (e.g., brand tracking or product concept testing) that would also benefit from an AI approach to coding and modeling?

Speakers:

  Frank Buckler, PhD, Founder & CEO Success Drivers

Frank Buckler, PhD., Founder & CEO of Success Drivers, a marketing effectiveness consultancy based in Germany & USA. Frank is the leading pioneer for AI-enabled success drivers research with 25 years of experience in this field.

  Maurice Gonzenbach, Co-Founder,  CODIT.CO

Maurice Gonzenbach, Co-Founder and developer of the text analytics platform for surveys codit.co with 5+ years of research and industry experience in machine learning and natural language processing.

 

  David Feick, PhD, Consumer Insights Leader Former Sonos, T-Mobile USA, and Yahoo!

David Feick, PhD., Consumer Insights Leader with 20+ years experience generating insights to build brands in high-growth, global companies including Sonos, T-Mobile USA, and Yahoo!