[Webinar Recording] Small Change, Big Impact - Introducing Video Research
View the recording to learn how to embrace video to augment traditional research techniques.
As an industry we share a common goal, to deliver meaningful, authentic and actionable insight. And as professionals we possess the skills to not only get people to open up and share their thoughts, feelings and experiences, but to also interpret that rich data. Any technology we introduce should help us to achieve that goal, not detract from it.
Video continues to grow in popularity, both for consumers and in the research world. Video within research provides choice and variety for consumers and also drives greater business impact through engaging deliverables. Video is memorable, genuine and hard to ignore!
We’ll showcase how video is closely aligned with more traditional techniques, making the transition to video simple and intuitive, by using friendly tech combined with transferable skills. We'll also share the top tips for success. You’ll learn how Focus Pointe Global is using the LivingLens video intelligence platform to speed up the analysis process and add (ongoing) value for a range of clients, across sectors and methodologies.
View the recording today. You will learn:
- The benefits of seamlessly augmenting traditional research techniques with video
- Best practice for gaining high quality, richer insight with video responses
- Driving greater business impact by putting the customer center stage
Carl Wong, CEO, LivingLens
Carl is Co-Founder and CEO of LivingLens. Carl’s background is in marketing and consumer insight roles, both client and agency side. A former AURA council member and GIMRA chair, he holds the Market Research Society Diploma and the Chartered Institute of Marketing Postgraduate Diploma. Carl drives the vision for LivingLens and engages customers in the big idea. Carl has a passion and enthusiasm for video delivering insight and impact within market research that you’ll find infectious.
Christy McCulla, Dir. of Client Services, Focus Pointe Global
Christy McCulla is Director of Client Services at Focus Pointe Global. For over 25 years, Christy has partnered with suppliers and end-clients, ensuring success in their research endeavors. In Christy’s current role with FPG, she utilizes her extensive industry knowledge and experience to guide clients through the research process; providing insight and recommendations on methodology, market planning, screener development, contract negotiations, and precise execution of the final research plan.