[Webinar Recording] Transforming Social Data into Predictive Insight

How can your brand achieve faster, more relevant, and actionable insights while navigating through a highly polarized, value-driven, dynamic world? Through new approaches that leverage breakthrough custom natural language processing (NLP) and advanced analytics, you can change your social data from reactive and descriptive to predictive and prescriptive and align closely with your business outcomes. 

Join Converseon for a discussion on how to transform your social listening data into true predictive customer intelligence.

View the recording to:

• Transform your social listening into predictive analytics.
• Learn to delineate between "good and bad AI" and NLP and how pre-trained and applied machine learning is essential to get beyond basic sentiment analysis and drive meaningful insights.
• Demonstrate how your social listening data ties to business outcomes such as sales and shareholder value in the areas of reputation, brand health, innovation, and CX.
• Learn specific next steps to take on your journey from social listening to social intelligence to breakthrough customer intelligence.

Speakers:

  Rob Key, CEO, Converseon

Rob is the founder & CEO of Converseon, the leading technology and consulting firm that transforms unstructured data into breakthrough actionable insight through the power of its proprietary AI-powered NLP technologies and advanced analytics.

 

  Bradley Taylor. Senior Strategist. Converseon

Bradley is an innovator at heart and in practice, over the last 20 years, has developed many world-first AI algorithms for the consumer goods and tech industries. He has held a variety of positions including Global VP of Product for GfK and Director of Customer Consulting for KPMG. He has a long history in pioneering decision intelligence which uses multiple data sources including social media data, consumer psychology and advanced analytics to understand the consumers mind and forecast future trends. This work has helped a number fortune 500 companies to find opportunities and configure their businesses to provide industry leading products and services to their customers. Recently he has published papers on how point of sales data can be used to decompose psychology drivers of purchase as well as how social media can reveal system 1 decision making importance as reflected in product purchases. 

Bradley, was born in South Africa and now lives in London with his wife and 3 sons. For fun he runs a educational youTube channel to help the next generation get established in business.