The problem is data connectivity…
For decades, Brands around the world have dreamed of understanding, relating to and communicating with individuals at the right time. Achieving this would require the holy grail of modern marketing - an accurate and personal ‘datagraph’ of consumers blended from various verified data sources in real-time. Big Data was supposed to be the answer, but regulations around data ownership and usage have changed. It’s still a challenge.
And it’s still too in-efficient…
The amount of consumer opinion and behavioral data deliberately collected every single day is staggering. However as long as it remains compartmentalized, disconnected and inefficient to blend, its value cannot be fully realized. In addition, the days of organizations collecting and owning personal data outright are numbered. Consumers are becoming increasingly aware of the value of their personal data and now want a piece of the action. These data privacy and ownership challenges are forcing a rethink of planned data-linking initiatives.
One way to overcome these challenges is to interconnect the world’s consumer data ecosystem, in real-time, for the benefit of all. If there existed a privacy-compliant digitally connected ‘network of networks’, this would allow Brands around the world to understand, relate to and communicate with individuals at the right time.
This webinar will provide detailed accounts of an initiative already underway to achieve this. Veriglif has already assembled a consortium of consumer data suppliers with over 5 million first-party opted-in relationships with consumers as a pilot network and will be scaling to connect other first-party data sources across multiple categories over the course of the next few years.
If real-time, consumer-led, privacy-compliant and inter-connected personal consumer data will help you to make better decisions, this webinar is for you.
Leonard"Lenny" Murphy, Chief Editor, GreenBook
Lenny has 20 years of high visibility leadership roles in the Market Research industry and is widely considered one of the most influential thought leaders and advisors in the world. As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Executive Editor of GreenBook and Producer of the global Insight Innovation Exchange event series.
James Wilson, CEO, Veriglif
James’ mantra is to simplify, automate and improve everything. For over 20 years he has been founding and nurturing many technology start-ups such as Securenet a home automation platform powering millions of homes. James lead the development of an award-winning survey and insights platform at Potentiate and is the CEO of Veriglif.
- Data Services
- Data Analysis