- Monica Plaza
- Head of Business Development
Google Consumer Surveys is a market research tool that enables researchers to easily create online surveys in order to help make more informed business decisions. People browsing the web come across the survey questions when they try to access premium content like news articles or videos and publishers get paid as their users answer the questions. Google aggregates the responses and insights are automatically created freeing researchers from the burden of more difficult analysis. Google Consumer Surveys is currently available in the US, UK and Canada.
Unlike traditional surveys which explicitly ask respondents for demographic information, Consumer Surveys infers approximate age and gender based on the respondents web browsing behavior The respondent’s IP address is used to capture their location which is used in combination with census data to infer income and population density.
Google Consumer Surveys is priced per response, with the cost for each response based on the audience you want to reach. Surveys start at just $100 per question.
345 Spear St Fl4
San Francisco, California, 94110
United States of America, San Francisco-Oakland (CA)