Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

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Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

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Shopper behavior and purchase data in real time for an immediate understanding of the purchase decisions consumers make, and why.

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PVR Research
PVR Research

Atlanta's "Top Rated" facility providing outstanding research experience via first class facilities and professional staff who deliver quality work.

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