Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

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Savage Incites

Savage Incites offers a full range of strategy and insights services (both qualitative & quantitative) to guide brand strategy and innovation.

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Indy Focus
Indy Focus

Full service qualitative focus group facility (3 suites) with remote viewing capabilities. Ask about our 100% respondent show guarantee

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Just Qual+
Just Qual+

Just Qual+, LLC is a boutique qualitative + quant marketing research firm specializing in healthcare - including pharmaceuticals and medical devices.

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Leger
Leger

Leger, The Research Intelligence Group offers a complete range of marketing services from surveys to strategic consulting.

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Adopting Innovation Adopting Innovation

Andrew Leary

Winter 2014 GRIT Report commentary by Andrew Leary, sharing his thoughts on the current state of the market research industry.

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The Amazing Evolution of Qualitative Research The Amazing Evolution of Qualitative Research

Steve Wolf, President

Qualitative research - where it has been, where it’s going and how integrating classic and breakthrough methodologies can create multiple information streams that deliver unified intelligence and richer insight on local and global levels.

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Fueling Global Brand Innovation with Added Value Fueling Global Brand Innovation with Added Value

Dub

Dub have been working with Added Value for over three years, developing and enhancing a leading-edge digital insight and innovation tool that helps them to source the latest ideas, insights and opinions from consumers and experts around the world.

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Traditional Shop-Alongs with a Twist Traditional Shop-Alongs with a Twist

Kelly Heatly, QRCA

The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.

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