Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

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2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Brandtrust

Brandtrust is a leader in deep social science led emotional, implicit & behavioral research methods that reveal the unarticulated needs of consumers.

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Campos Inc
Campos Inc

Full-service marketing research and strategy/consulting firm in Pittsburgh. Strategy, primary/secondary, data analysis, recruitment, facility rentals.

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CBA

CBA combines qualitative and creativity techniques to find the kind of insights that fuel innovation and compelling communication.

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Related Articles

A brave new world? A brave new world?

Wale Omiyale

Fall 2014 GRIT Report commentary by Wale Omiyale, SVP at Confirmit, sharing his thoughts on the current state of the market research industry.

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Key Observations for MR Industry Key Observations for MR Industry

Mark Simon

Fall 2014 GRIT Report commentary by Mark Simon, Managing Director, North America at Toluna, sharing his thoughts on the current state of the market research industry.

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The Rise of Quick Qual The Rise of Quick Qual

Tonic Insight

Companies like Tonic Insight have been very proactive in making qual agile – speeding up the full service experience by harnessing technology and streamlining processes.

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Qualitative fieldwork in a digital world… Qualitative fieldwork in a digital world…

Lisa Boughton

The digital revolution is transforming market research in new and surprising ways but digital recruitment for qualitative research methodologies has been behind the curve, says Lisa Boughton from fieldwork agency Angelfish.

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[Webinar] Beyond Survey Technology [Webinar] Beyond Survey Technology

AYTM - Ask Your Target Market

AYTM.com - Ask Your Target Market, a unique market intelligence solution, now brings you Personality RadarSM to turbocharge your surveys with big data and deliver clearer-focused targeting for strategic marketing initiatives.

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