Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

169 results are displayed in randomized alpha order, starting with "T", after featured listings.

2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Campos Inc
Campos Inc

Full-service marketing research and strategy/consulting firm in Pittsburgh. Strategy, primary/secondary, data analysis, recruitment, facility rentals.

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CBA

CBA combines qualitative and creativity techniques to find the kind of insights that fuel innovation and compelling communication.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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CMI
CMI

Insights and consulting firm servicing clients in the life sciences, financial services, insurance services and B2B industries.

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A brave new world? A brave new world?

Wale Omiyale

Fall 2014 GRIT Report commentary by Wale Omiyale, SVP at Confirmit, sharing his thoughts on the current state of the market research industry.

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Key Observations for MR Industry Key Observations for MR Industry

Mark Simon

Fall 2014 GRIT Report commentary by Mark Simon, Managing Director, North America at Toluna, sharing his thoughts on the current state of the market research industry.

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The Rise of Quick Qual The Rise of Quick Qual

Tonic Insight

Companies like Tonic Insight have been very proactive in making qual agile – speeding up the full service experience by harnessing technology and streamlining processes.

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