Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

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2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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SKIM
SKIM

Full-service, global MR agency serving consumer packaged goods, healthcare, consumer health, durables, telecommunication & financial industries.

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SMARI LLC
SMARI LLC

We provide full service quantitative and qualitative market research with a consultative edge that drives our clients' business needs.

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Smarty Pants
Smarty Pants

We are a full-service youth and family research and consulting firm with qualitative and quantitative expertise. Our name says it all.

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Related Articles

The 2016 Guide to Qualitative Research Methods

Doyle Research Associates, Inc.

Download your FREE eBook today! Over the past 10 years, the qualitative toolkit has vastly increased with the incorporation of online and mobile methods, as well as social media. The change has brought with it significant benefits and the ability to conduct research that was simply not possible before. Today’s options include: • In-person • Online • Mobile • Ethnographies • And more… The 2016 Guide to Qualitative Research Methods will help corporate researchers navigate these options and learn how and when to best use t

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