Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

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Savage Incites

Savage Incites offers a full range of strategy and insights services (both qualitative & quantitative) to guide brand strategy and innovation.

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P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

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Purchased
Purchased

Shopper behavior and purchase data in real time for an immediate understanding of the purchase decisions consumers make, and why.

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Related Articles

The Amazing Evolution of Qualitative Research The Amazing Evolution of Qualitative Research

Steve Wolf, President, Market Strategies International

Qualitative research - where it has been, where it’s going and how integrating classic and breakthrough methodologies can create multiple information streams that deliver unified intelligence and richer insight on local and global levels.

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Fueling Global Brand Innovation with Added Value Fueling Global Brand Innovation with Added Value

Dub

Dub have been working with Added Value for over three years, developing and enhancing a leading-edge digital insight and innovation tool that helps them to source the latest ideas, insights and opinions from consumers and experts around the world.

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Traditional Shop-Alongs with a Twist Traditional Shop-Alongs with a Twist

Kelly Heatly, QRCA

The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.

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Qualitative Research is Dead - Long Live Qual! Qualitative Research is Dead - Long Live Qual!

John McGarr, President, Fresh Squeezed Ideas

There are boundaries that limit our ability to understand the customer. The marketing and research industries are to a degree perpetuating these boundaries that keep clients from achieving the understanding they need.

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KJT Group Hires Director of European Practice KJT Group Hires Director of European Practice

KJT Group, Inc.

KJT Group, Inc. is pleased to announce the continued growth of its global operations with the hiring of Nicola Guerra, PhD, MSc as the Director of European Practice in its Amsterdam office.

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