Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

168 results are displayed in randomized alpha order, starting with "G", after featured listings.

2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Global NR
Global NR

Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide

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GutCheck
GutCheck

GutCheck is transforming market research through instant access to target consumers so you can answers critical business questions in hours, not weeks

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InCrowd, Inc.
InCrowd, Inc.

InCrowd enables life science companies to get physician insights faster, easier & more accurately in hours rather than weeks or months.

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Indy Focus
Indy Focus

Full service qualitative focus group facility (3 suites) with remote viewing capabilities. Ask about our 100% respondent show guarantee

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Related Articles

A brave new world? A brave new world?

Wale Omiyale

Fall 2014 GRIT Report commentary by Wale Omiyale, SVP at Confirmit, sharing his thoughts on the current state of the market research industry.

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Key Observations for MR Industry Key Observations for MR Industry

Mark Simon

Fall 2014 GRIT Report commentary by Mark Simon, Managing Director, North America at Toluna, sharing his thoughts on the current state of the market research industry.

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The Rise of Quick Qual The Rise of Quick Qual

Tonic Insight

Companies like Tonic Insight have been very proactive in making qual agile – speeding up the full service experience by harnessing technology and streamlining processes.

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Qualitative fieldwork in a digital world… Qualitative fieldwork in a digital world…

Lisa Boughton

The digital revolution is transforming market research in new and surprising ways but digital recruitment for qualitative research methodologies has been behind the curve, says Lisa Boughton from fieldwork agency Angelfish.

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