Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

169 results are displayed in randomized alpha order, starting with "J", after featured listings.

2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Just Qual+
Just Qual+

Just Qual+, LLC is a boutique qualitative + quant marketing research firm specializing in healthcare - including pharmaceuticals and medical devices.

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KQR
KQR

Kranz Qualitative Research is specialized in qualitative research services, moderation and analysis of focus groups, one to one interviewing.

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Leede Research
Leede Research

We have a newly renovated and built-in usability testing lab as well as a focus group room. Complete quantitative/qualitative research capabilities.

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Leger

Leger, The Research Intelligence Group offers a complete range of marketing services from surveys to strategic consulting.

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Related Articles

A brave new world? A brave new world?

Wale Omiyale

Fall 2014 GRIT Report commentary by Wale Omiyale, SVP at Confirmit, sharing his thoughts on the current state of the market research industry.

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Key Observations for MR Industry Key Observations for MR Industry

Mark Simon

Fall 2014 GRIT Report commentary by Mark Simon, Managing Director, North America at Toluna, sharing his thoughts on the current state of the market research industry.

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The Rise of Quick Qual The Rise of Quick Qual

Tonic Insight

Companies like Tonic Insight have been very proactive in making qual agile – speeding up the full service experience by harnessing technology and streamlining processes.

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Qualitative fieldwork in a digital world… Qualitative fieldwork in a digital world…

Lisa Boughton

The digital revolution is transforming market research in new and surprising ways but digital recruitment for qualitative research methodologies has been behind the curve, says Lisa Boughton from fieldwork agency Angelfish.

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