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Clorox's Fresh Step | Increasing Brand Loyalty with a Behavioral Framework
Presented by Behaviorally
CHALLENGE
- Fresh Step wanted to increase brand loyalty through online subscriptions.
- OmniPath™ helped to understand the consumer’s holistic Path-to-Purchase.
SOLUTION
- Our research revealed that consumers focused on the immediate need of replenishment.
- The webpage’s call-to-action was redesigned to be more salient, provide incentives and ensure ease of use.
RESULT
- Fresh Step has implemented the new omni channel strategy in 2020.
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