Data Analytics for Top American Brand

A major global beverage company faced stagnation in consumer satisfaction scores for new product launches. Their internal R&D team relied heavily on traditional sensory testing methods, which often failed to translate into market success. The company needed deeper, quantifiable insights into consumer preferences to fine-tune formulations before scaling production. The stakes were high: missteps in product rollouts could result in millions lost in production, marketing, and shelf space — not to mention long-term brand trust.

By partnering with a leading market research firm specializing in sensory analytics, the company adopted an advanced, quantitative approach to sensory testing. Using multivariate statistical techniques and regression modeling, researchers mapped specific sensory attributes (like flavor intensity, aftertaste, and mouthfeel) to consumer acceptance metrics. The integration of robust analytics enabled clear, data-backed decisions around formula optimization and go-to-market strategies.

The new approach resulted in a significant increase in first-round product approval scores, reducing time-to-market by 30%. Reformulated products saw a 25% improvement in consumer satisfaction ratings and a 40% boost in repeat purchases within the first six months of launch. Most importantly, the company shifted from intuition-led R&D to a model of evidence-based innovation, significantly de-risking future product investments.

To learn more about our approach, check out: https://www.sisinternational.com/sis-application-of-quantitative-data-analytics-to-sensory-testing/