FACE TO FACE INTERVIEW Health Care Industry India

There were two sets of same questions asked to Main Brand which was fixed v/s
Competitive Brands. The logic was not simple as Competitive Brands were again
divided into two categories: X – Brands & Non X Brands.
If Doctors selected Main Brands with X & Non- X Brand , then by default X- Brand
selected has to be shown with Main Brand. If X – Brand is not selected , then it will be
between the Main Brand v/s Non X- Brand

In this study, there were multiple X – Brands/ Non X- Brands that we’ve gone through
which only one brand having to move forward.

Due to limitations on Survey Monkey, we controlled using Randomization and Priority basis over X
Brands & Non X Brands.

Alternative solutions on showing questions which were not possible due to limitations, but to meet
research needs we changed the type of questions to get researcher a perfect data for what they were
looking for.

We successfully ran up to 10 brands combination.

It was a great learning experience due to the challenges while testing to control over brands Randomization,
however; we managed to deliver links under the given timeframe.
The team performed very efficiently, significantly reducing the completed task time by 20-40%.

Services Offered

Provided Excel raw data in client format for Data
processing as Survey Monkey export was not in a
readable / processing format.
Flexibility in timings which help client in keeping
tracking on latest updates which saved time for both
Client/End Client.

Again here due to some limitations and less flexibility of
tool in the terms of Tabulation, we covered all analysis/
Statistics requirements as per Analysis plan shared by
client.

Merging of two different sets of data using SPSS , we
delivered all requested Tables requested by Researcher.
We did Open End Coding in Excel itself as responses
were less in order to save time and cost to the Company.