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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Human Resources Effectiveness Study
Presented by SIS International Research
CHALLENGE
- SIS was hired by a large manufacturing company (“client”) to asses the potential of the company’s young professionals (both pink and white collar)
- The client needed to identify young professionals for promotion to the managerial level
- The existing tests and methods for identifying high potential managers was not successful as at least 25% of those promoted in the age group 21-33 were not performing well in the job they were promoted to
SOLUTION
- SIS interviewed over N=300 professionals external to the firm as well as N=300 internal staff members, both equally split between pink collar and white collar
- We determined the professionals’ career aspirations and benchmarked them vis-à-vis their existing role in the company, their education and their desire to be promoted
- Subsequently, SIS contacted a third party developer who allowed us to use their new assessment test for young professionals
RESULT
- At our recommendation, the client brought in the test and implemented the new professional development program
- After 2 years, the success rate of promotion within the firm improved by 25%
- The client gained the retention of a higher population of young professionals
- This retention rate is still being tracked
ABOUT THIS CASE STUDY
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SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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