Kellogg's Cheez-It | Agile Online Validation for Pack Designs within Days

Challenge

Kellogg’s refreshed the visual identity of their Cheez-It Variety Packs to drive visibility, simplify the design, and raise sharing appeal.

Using PackFlash®, an agile, flexible online evaluation including custom questions, quickly identified the lead design that met all objectives.

The new design received positive initial consumer feedback.

Business issue:

Increase sales, volume

Increase awareness

Market research specialties

Packaging Testing

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