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Kellogg's Cheez-It | Agile Online Validation for Pack Designs within Days

Presented by Behaviorally

CHALLENGE

Kellogg’s refreshed the visual identity of their Cheez-It Variety Packs to drive visibility, simplify the design, and raise sharing appeal.

SOLUTION

Using PackFlash®, an agile, flexible online evaluation including custom questions, quickly identified the lead design that met all objectives.

RESULT

The new design received positive initial consumer feedback.

ABOUT THIS CASE STUDY

Business issue:

Increase awareness

Increase sales, volume

Market research specialties

Packaging Testing

Presented by

Behaviorally

Full Service

Qualitative Research

Quantitative Research

Featured Expert

Behaviorally

Full Service

Qualitative Research

Quantitative Research

We transport you to the moment of purchase transaction. We guide you with Decision Precision intelligence.

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